[5 Minute Read]
I haven’t sent out any emails to my subscribers in six months and now you know why. I want to share why I’ve been so silent and what I’ve been up to. I’m kidding — I haven’t really been hiding in a cave in Pakistan, but needed to grab your attention. Now that I’ve got it, I’ll do my best not to disappoint. I hope I don’t get tracked by the FBI because “Cave” and “Pakistani” keywords are probably being crawled by spiders on all web pages. Haha. I guess it’ll make for an interesting blog post. Good thing, I have nothing to hide. My Snapchat, Instagram, Twitter, Facebook, etc are all public! If you stick around until the end, there’s an opportunity for an awesome free gift I’m giving away. Disclaimer: I will only ship it within the states. Below I share my vulnerabilities and what I’m working on.
I’ve been buckling down and focusing on the growth of Zee Group. It’s been a wild roller-coaster ride. I remember sitting in my Glenview house with my mom about 7 years ago washing chef jackets, gingerly ironing them, folding them, then placing them back into their plastic bags one at a time. Then organizing them by size onto on the shelves next to the chef knifes and peelers. Yes, I turned my entire house into a warehouse. Sorry Mom! Zee Group was originally a chef uniform company and only had access to sourcing seconds. Seconds are uniforms that are considered to have minor imperfections. They were not allowed to make it on retail shelves. It’s astonishing to think of how far we’ve come and I want to continue to put my soul into this company to push it to reach it’s potential.
My eyes are full of fire. I’m fearless. I’m not scared. I’m ready to take on the world. I will win. I will never stop! While it’s great to have this persona and as much as I tell myself this everyday and truly believe it, deep down inside the core of my heart there is a tiny bit of self-doubt and fear of possible failure. What I’ve found works best for me is to publicly announce what I’m working on so that I’m held accountable. So I’m going to start right now, with this post.
One of my big goals is personal branding, which means I need to distribute engaging content consistently, but I’m scared that my readers will judge me. What if I’m not entertaining enough? What if I say something stupid? What if my content is too similar to Gary Vaynerchuk’s? What if I don’t good look on camera? I have cold feet getting on camera! Yup — I do. What if the girl I’m crushing on watches it or reads this and doesn’t approve? I don’t want to be judged, but if you’re a marketer then you know video content has tremendous ROI. With the popularity of Facebook Live, Snapchat, and Pericope – you know video is here to stay and can be a marketers best friend.
Excuses are easy to make, but why do we care so much about what others think? Do we have an inferiority complex? Is it because it’s easier to make excuses rather than actually do the work? Let’s think about it from another angle. What if a blog post helps generate a six-figure account? What if a blog inspires someone to change their life because I took the time to put my thoughts into words? I hate being fearful, so I want to face and conquer it. I want the camera in my face! I want you to judge me! I want to be criticized! I am who I am and, while I’ve got a lot to learn and work on, I’m self-aware and each day is an opportunity to grow and learn from my mistakes. I thrive when I’m challenged (and I promise I will not use a ghost writer as much as I’ve considered it). No one can replace the in-your-face candid authenticity I will bring you. I promise to publish one article/video a week no matter what. If I don’t, call me out on it! I want to be held accountable for my actions or lack there of.
I’ve never really been happy with my size. I’ve always blamed my parents for my height (5″8). I’ve always been skinny and short. My body size partially contributed to me getting cut from my basketball team four times! Just kidding, that’s a stupid excuse. I’ve hired several trainers in the past and have gotten some results, but this time will be different. I will get absolutely shredded by end of December this year and put on 10 lbs of lean muscle. If you see me out anywhere — please remind me of how skinny and out of shape I am. Really, please do it. It fuels me. Last year was pretty rough for me — I drank about three Naked protein shakes a day — 153 grams of sugar a day! You can guess what that tuned into. I’m so committed that I promise to post a shirtless picture by December 31st of the results even if I look like scrawny with a belly like Homer from the Simpsons — and trust me, no one wants to see that!
I challenge you to take the leap of faith. Be vulnerable and put yourself out there. As DJ Khaled would say “They don’t want you to win”. So who cares about them. Do it for you! No matter what we do in life, someone will always judge us. Even if there is a possibility of failure or embarrassment, it’s important that we take action, be memorable, chase our goals and live our dreams.
Now let’s get to the exciting stuff — prizes! I’ll mail one of you an awesome gift; all you have to do is submit a thoughtful response below in the comment section. I’ll pick one or two people at random and mail the prize to the winner’s doorstep. I challenge you to publicly share one of your vulnerabilities. The worst feeling is to look back at the end of the year and wonder “What if?”. Start today! I challenge you to comment below and publicly share one thing that you’ve been procrastinating about. Baby steps are cool, but constant motion is important. Love to get comfortable with what’s uncomfortable.
P.S. I’ve been nervous that no one may comment even with a free prize incentive because I’m new to blogging, I have a small email list, I’m not a good writer, blah, blah, blah….STOP THE EXCUSES ZEE! Keep the comment section enabled. BOOM!